Leadership Team

From the creation of the opener to the UltraPro On-Frame Delivery System, and UltraPro II Metering System, Norbert has been an innovator in the agriculture industry, and looks to push engineering boundaries by coming up with solutions to make farms more profitable. In 2018, SeedMaster launched the first single rank toolbar of its kind. This toolbar requires less horsepower and employs an efficient residue management system. Norbert continues to play a role in SeedMaster research and development, inspiring those around him to think about solving problems instead of working within the confines of what has already been created.

Norbert was also the creator of the DOT Power Platform and founder of DOT Technology Corp. This product was an autonomous self-driving tractor that has set the bar for autonomy within broad-acre farming. In 2020, DOT Technology Corp was sold to Raven Industries and continues to play a role in advancing the future of farming.

Of his many accomplishments, Norbert has a close-knit family who has worked closely with him in his business endeavors. His wife, two sons, and daughter still take on an active role in shaping the future of the company and agriculture.

Previously, Larry was CEO/Dealer principle with Maple Farm Equipment Ltd.(MFE) . Larry started with MFE when it was a one location John Deere Ag and consumer Products dealership. Larry was instrumental in helping grow successfully MFE to 7 locations in Sask and Manitoba as well as the establishment of a John Deere commercial spray centre Dealership and a 6 location cellular communications business. After significant growth and success, the businesses were sold in 2014 to Jim Pattison. MFE were awarded several local and national awards.

Previously to that Larry had a distinguished career with Royal Bank and was primarily involved in Agricultural/Business/Corporate finance with the last position Manager Small and Medium Business in Sask. A career of 22 years in which Larry was awarded several awards for growth and successes including the most coveted RBC “Leo” award.

Larry provides consultation/coaching to various businesses as well as personal coaching to entrepreneurs and developing leaders. While most people retire at this age Larry fulfilled a lifelong childhood dream to farm his grandfather’s farm. The land was purchased and Larry fulfilled his dream and solely farms a small cereal oilseed farm near Yorkton Sask.

Larry is a great community supporter and has and does serve on many boards in various capacities including co-chairing an Ag Community Farming for Health project raising funds for a new hospital. A recipient of the Queens medal for community involvement. He serves as an advisor/director to a few companies including farm advisory board roles. He was an Advisor to and Director of Dot/Raven for the world’s first autonomous tractor. Presently is the Chairman of the board for Seedmaster Manufacturing Ltd. Larry is a shareholder and President in a few private companies from commercial real estate ownership to a recent smaller ag and consumer products dealership and rental centre. Also, a director for Harvest Acquisitions Ltd.

Married to Kathy they have one child Brianna(Jason) and they are blessed with 3 grandchildren.Larry and Kathy reside in Yorkton Sask. They enjoy their lake cabin in the summer and their winter home in Arizona. Besides playing on the farm, Larry enjoys competitive Motorsports and had until recently owned Western Canada’s largest modified Truck and Tractor pulling team. This enables him to “get his hands dirty” while having fun. You can check it out on FB @LTMotorsports.

With farming and Motorsports and looking after various properties there is always a dead battery, a flat tire an engine to fix an empty propane tank or some grass to cut!

In almost 35 years at FCC, he began his career directly serving farm families as a relationship manager before moving throughout the organization with leadership roles in strategy, lending operations, and risk management. He was the first Chief Risk Officer at FCC, bringing the organization’s risk-taking practices in line with regulated financial institutions in Canada. As CEO and full member of the FCC board, Michael steered the company through several transformative developments during a period significant portfolio loan growth by targeting improved digital services and enhanced products and services to key customer segments such as young farmers and Canada’s growing agribusiness and agri-food sector.Michael is a champion for the future of the industry. At FCC, he implemented a mentorship program for a new generation of leaders within the company. He also formed a team of dedicated lenders and knowledge experts to facilitate the participation of Indigenous communities, organizations, and individuals in the agriculture and agri-food industry. To close the gap between consumers and those that produces their food, he championed the establishment of Canada’s Agriculture Day to celebrate the nation’s food industry each February.

Michael holds an ICD.D designation from the Institute of Corporate Directors and has provided his leadership on several boards. He served on the board of STARS Air Ambulance where he chaired the Ad hoc Aviation Committee responsible for oversight of the organization’s fleet renewal program and was chair of the Audit and Finance Committee for Special Olympics Saskatchewan. He is currently a Global Transportation Hub board member and University of Regina Senate Member, representing the Saskatchewan Institute of Agrologists.

For his work in the industry, Michael received the Queen Elizabeth II Platinum Jubilee Medal in 2023 and the Distinguished Agrologist Award from the Saskatchewan Institute of Agrologists in 2022. He currently lives in Buena Vista, Saskatchewan and is an active community member continuing his work with organizations of all sizes to achieve their goals. Michael and his wife Loralie have three grown children and are blessed with six grandchildren. In his spare time, he has a passion for music, fitness and time in the saddle with his two horses.

Bob is the founder of Dumar Industries, a 27-year-old process design and Component Manufacturing company located in White City, Saskatchewan, employing 120-150 people which is primarily involved in production of components for military ground vehicles. Bob designed and fabricated a product line of manned and unmanned ground vehicles for the Commercial and Military vehicle sectors. He provided components for the Canadian, US and European military ground vehicles. His company provided manufacturing support in areas of machines parts, welding components, hull components, battle damage repair, ballistic armor as well as aluminum and exotic metal fabrication. Some major projects included the Canadian LAV, US Stryker, US Marine Corps, Austrian and Saudi Arabia ground combat vehicles. These vehicles are commercially used for oil and gas exploration, ice road maintenance, and experimental ice cutting. Bob worked directly with some of the largest companies in the world on their product development of military ground vehicles some included General Motors, General Dynamics, Northrop Grumman, Navistar, Mercedes Benz and Mack Defense to name a few.

Bob previously worked for Fire Protection of Canada and supplied and installed fire suppression equipment used in commercial cooking, heavy off-road equipment, and specialized halon systems. He was a mechanic helper on all types of heavy construction equipment for Case Power & Equipment.

Over the years Bob has volunteered with many different organizations. In 2017, he was the Saskatchewan Volunteer Medal Recipient. To name a couple he was a volunteer for the Prairie Storm Minor Hockey and currently volunteers for the White City Parks and Recreation Board. Bob has been on many boards Prairie Valley School Division, Director of Canadian Manufactures and Exporters Association, and was a Past Honorary Colonel at Royal Regina Riffles.

Bob has been married to Colleen for 36 years. They have two children Mackenzie and Kalin. Bob was the fifth of six children and was born and raised in White City, Saskatchewan.

Previously, Greg was CEO and major shareholder of Andrukow Group Solutions Inc. (AGSI), a leader in the ag retail community for 37 years. Prior to AGSI’s sale in 2016, it was one of the largest independent ag retails in North America. AGSI lead the industry through many innovations, which included developing one of the first high clearance sprayers, implementing variable rate seed and fertilizer application technology and establishing an app that enabled customers to load product 24/7.Greg is known as an innovator and forward-thinker. Additionally, Greg is a business coach, investor and serves as a board member/ shareholder for several private companies.

Greg and his wife Esther reside in Camrose, Alberta. They have 3 children and 5 grandchildren. When Greg has leisure time, he enjoys water sports, boats and maintaining a healthy lifestyle.